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In case you aren't familiar with the idea of restructure, the owners want to take more of the league related funds. They want to cut the maximum contracts and shorten the years, favoring a hard salary cap. PA Executive Directer, Billy Hunter has a contraction theory, he looks to throw at the owners. Essentialy the owners of the league will come together and buy out a couple teams, indulging in the profits made by their approximate 1/15th of the respective franchise.
Heres what I think. You aren't getting people into the gates. Understandable, it is so easy to watch games from the comfort of your home, without paying astronomical prices at the door. Beer in your fridge at a $1.50 a can not $7.50, and three bags of nachos for the price of half of one... with enough cheese to finish the snack. The NBA has to flow with the market. An impending lock out would cause over a billion dollars in telvision revenue, including advertisement, time slots, and social networking attention.
Obviously there is a potential market already being absorbed, but at the enormous value, there needs to be a tad more involvement. The NBA simply needs to use all of its sources and up its value. By demanding as little as an extra 2 percent from its shoe companies (Nike, Reebok, Adidas etc) the television companies (ESPN TSN TheScore) combined are all multibillion industries.
You may say, well those companies aren't going to give that extra percentage but what choice do they have. If they don't help their Association counterpart out, the companies are going to be the ones losing lucrative amounts of money, and no one will win...
Lebron James spoke out to the media with his intent to influence, and take part in the negotiation talks this weekend as the NBA hosts its annual All-Star weekend at the Staples Centre in Los Angeles. I left a link below so you can read his musings and may or may not 'laugh out loud' without my personal jests.
On other less stressful news, as a fan anyways, the new Rookie Ladder was posted, with obvious pole position candidate Blake Griffin holding that spot. The kid just can not be stopped. Only slowed down, in which the Magic did an impressive job Tuesday night, limiting him to 10 points and 12 rebounds for his 43rd STRAIGHT double double! In his scoring attempts he found a way to cram home two massive dunks. Is it just me, or with Griffins amazing season, do you find yourself forgetting the Clippers are 13th in the west at 20-32.
More surprising than the helm of Blake is the sitting of Wall, who at 4th is a victim of great performances of DeMarcus Cousins and Landry Fields (career game, 25 points and 10 rebounds over Philly). Fields is the only top 5 rookie on a team with more than 20 wins, playing for 6th place NY with a 26-25 record. Taking a quick look the draft class of 2010 has some great depth to it, and I might be taking them over the Sophmores come this weekend.
Alright, so thats basically all right now, you can obviously tell that my writing is streaky. I'll committ time for weeks in a row and go months without trying, so all I can say is I assure you this post will get published.
You can follow me on twitter @GiantJosh23 , Ill tweet when a new post is up, and or brewing. Ill take suggestions for topics or on my writing overall, and my email is in my profile badge to the left.
On a final note, I actually am 17 years old now, but I don't know if I am going to change the name of the blog to sport 17, I could use some help on that. Thanks guys!
http://www.nba.com/2011/news/02/08/lebron.allstar.labor.ap/index.html -LBJ on the NBA (lockout)
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